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Affordable Cruelty-Free Make Up Brands You Should Know About

Shopping for cruelty-free makeup can be a bit of a headache when you’re first getting started. Over the years I’ve tried many brands a few and have always returned to my favourites. And most of those are extremely budget-friendly. The only thing I spend “money” on is foundation and mascara, and I rarely steer away from my holy grails, but I have another post about my favourite products to come!

This is to share with you some of my favourite cruelty-free beauty and makeup companies that won’t break the bank and are, in many cases, just as good the more expensive brands out there. See Jeffree Star’s review on the E.L.F Poreless Putty Primer if you don’t believe me! The best part? They’re all easily accessible and most of them vegan-friendly too!

E.L.F Cosmetics

Available online and in selected Superdrug stores


B. by Superdrug

Available online and in Superdrug stores



Available in Wilko stores



Available on Amazon, online and in selected Home Bargains stores


Makeup Revolution

Available online and in Superdrug stores

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YOU asked, WE listened. Matte is BACK! 🙌🏿🙌🏾🙌🏽🙌🏼🙌🏼 • Meet your matte made in heaven with our super-affordable NEW Matte Base family – Matte Base Foundation, Concealer & Powder. Just landed at, & in selected @superdrug stores! ✨ • Matte Base Foundation, 24 shades, £5 👉🏽 Designed with team matte mantra in mind – because not everyone can do dewy! This full coverage foundation offers a mattifying solution for oily, blemish-prone complexions. Long-wearing, lightweight & diffuses the appearance of pores for a blurred, airbrush-like finish. • Matte Base Powder, 19 shades, £3 👉🏼 This weightless, silky-soft powder blends effortlessly into skin for a natural finish that will help to keep shine at bay all day. This multi-tasking face powder can also be used to highlight and contour. • Matte Base Concealer, 24 shades, £3 👉🏻 Smooth and creamy in texture, this concealer dries down to a comfortable matte finish. Covers blemishes, uneven skin tone and counteracts dark circles. Can also be used to highlight and contour! • Is this your matte made in heaven? Let us know! 👇🏿👇🏾👇🏽👇🏼👇🏻 MakeupRevolution

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Available online and in Boots stores



Available online and in Superdrug stores


Barry M

Available online and in Superdrug stores



Available online and in selected Boots stores


Soap & Glory

Available online and in Boots stores


Shopping cruelty-free doesn’t have to be expensive, especially not when it comes to makeup! So I really hope this helps you out if you’re a little overwhelmed and not sure where to start. If you’re ever in doubt, my advice would be to head to Superdrug! They carry 90% of these brands and you are never more than a stone’s throw away from a cruelty-free company in their stores.

Until next time ♡


  1. thanks for rounding all of these options up! I have been thinking about switching to cruelty-free make-up and these are a great place to start!

    • It really is! You don’t need to break the bank anymore. I don’t think I’ve stepped foot in a high-end store for at least 2yrs!

      Really surprised to hear so many know of Essence too. Their branding is a little child-like, but they’re a fab company! Their whipped mousse foundation is one of my favourites!

      Laura xx