NARS is pretty much a powerhouse in the makeup industry and had a huge following because of their policy on Animal Testing. A lot of people bought from them solely because of this principle, myself included! And there has been a phenomenal social media backlash after a recent announcement that NARS have extended their sales to China. This is bad news because animal testing is compulsory in order to sell in this country and where they may not do the testing themselves, they will most certainly have a third party do it for them.
Sadly, NARS have tried to justify their choice by saying they are extending their vision of “beauty and artistry to fans in the region” and released a statement on Instagram about it. This is utter bollocks and hasn’t convinced anyone.
What has happened here is that they have chosen money over principals. Sales over animal rights. Greed over ethics. Even worse is that they pretty much expected everyone to roll over and accept it with a nod and a “oh ok, fair enough” attitude.
Their statement is so hypocritical it is laughable.. “NARS does not test on animals or ask others to do so on our behalf, except where required by law.” So you do then.. basically you do and you’re trying to get people on board with it.
But the response on social media has been really really inspiring. Within minutes there was the #boycottnars trending on twitter, their Instagram was inundated with public outcry and even shaming from other companies.
I’m pretty confident that they’ll see a decline in their sales and their following will shrink. Maybe not by much, but by enough that hopefully it will wake other brands up to the fact that PEOPLE DON’T LIKE IT.
So sadly.. NARS have joined the group of companies who release ambiguous disclaimers to try and satiate and confuse people who have an issue with this policy, into buying their products. They’re all identical and pretty much look exactly like the NARS Instagram statement. Maybelline, MAC, Rimmel, L’Oréal, Benefit, Revlon, Max Factor, Bobbi Brown (here’s a big ass list for people to avoid on this issue) all test on animals in countries where they are required to by law.
It can get confusing because parent companies like L’Oréal and Estée Lauder have the same policies, but that doesn’t mean that the brands owned by them agree – for example NYX and Urban Decay are both owned by L’Oréal but REFUSE to sell in countries that require animal testing. So you just need to do a little bit of homework, but I saved you the trouble by putting together a list of bunny friendly brands [ click here ].
I’m curious to know other peoples opinion on this and if they feel as strongly as I do! So feel free to let me know in the comments section!